Ecommerce is growing more than ever, but most online stores suffer from an epidemic of abandoned carts. On average, 79.17% of online shopping carts get abandoned before the customer finalizes their purchase. So if you have an online store, you could be losing almost eight of ten potential customers during the checkout process. With an average conversion rate of 18.64%, abandoned cart emails can help win back a significant portion of these customers. In this guide, weâll give you everything you need. Weâll cover what abandoned carts are, how you can win back your customers with emails, and give you the tools you need to do so. What Are Abandoned Carts?Abandoned carts occur when your potential customer adds an item to their checkout but fails to complete the purchase. For example, a potential customer might add an item to their cart on Amazon. At this point, theyâve created a new online shopping cart with a single item in it. But this isnât the final step of making a purchase. When theyâre reviewing their cart later, they decide against checking out and buying the items in their cart. So instead of clicking the checkout button, filling in their billing details, and paying for their items, they just leave the website altogether. Since they âabandonedâ the cart without finishing the transaction, this is called an abandoned cart. The brick-and-mortar equivalent would be just walking away from a cart you already filled with items and leaving the store, hence the name. 79.17% of online shopping carts get abandoned before the customer finalizes their purchase. Stop this process in its tracks with this guide Click to TweetHow Do Abandoned Cart Emails Work?Abandoned cart emails work by tracking user actions on your site. The software records the products they browse, the items in their shopping carts, and their purchases. If you use an ecommerce platform like Shopify or BigCommerce, they automatically track these actions and metrics without having to custom-develop a tracking system. Plus, chances are, existing customers have already signed up with their email so it is easy to contact them. But you could do mostly the same if youâre using WooCommerce (more on this below). Once a potential customer adds an item to their cart, and then leaves your website, the ecommerce platform will register this as a lost or abandoned cart. For example, Shopify includes basic abandoned cart emails in the core, and you can edit the email templates in the Settings > Notifications section. You can, for example, edit the design through the CSS stylesheet or add a custom message for a particularly high-value customer. Emails based on this template will be sent automatically as customers abandon their carts. If you want more control over the content and design of your emails, you can also install and use third-party email marketing tools. That way, you can create fully customizable multi-step email campaigns that send multiple emails a certain amount of time after theyâve abandoned the cart. How to Send Abandoned Cart Emails With Major Ecommerce PlatformsIn this section, we will quickly cover how you can edit and send abandoned cart emails with the industry-leading ecommerce platforms; WooCommerce, Shopify, and BigCommerce. Cart Abandonment Emails in WooCommerceWooCommerce doesnât have any built-in functionality that supports cart abandonment emails. You could use WooCommerceâs official extension Follow-Ups, which for a single-site license costs $99. Another option is to use the free Abandoned Cart Lite for WooCommerce plugin. This plugin will add a new section to your WooCommerce dashboard called Abandoned Carts. By clicking this link in the menu, you can open a section where you can edit your email content, change the email sending settings, check recovered carts, and more. You can use the standard WordPress WYSIWYG editor to create your emails in the Abandoned Carts > Email Templates section by clicking the Add New Template link. Other Cart Abandonment Email Tools for WooCommerce:
Cart Abandonment Emails in ShopifyWith Shopify, you have some basic functionality included in core, which allows you to send a single, simple email, at the time of your choosing. You can access these settings in the Settings > Checkout section, under Abandoned Checkouts. However, to control the template and content of your emails, you need to install an app like Abandoned Cart Recovery which costs $19 per month. With it, you have complete control over the content of your emails, how often to send them, creating popups to capture the emails of prospects, and more. Other Cart Abandonment Email Tools for Shopify:Cart Abandonment Emails in BigCommerceBigCommerce is the only solution that allows you full control over your abandonment emails out-of-the-box. You can control the design of your emails and what they include such as product images, text, etc., and even how many emails to send/when to send them. You can edit all settings from the Marketing ⺠Abandoned Cart Notifications section of the dashboard. The basic template looks good on both desktops and mobile phones, and you have full control over the HTML. Other Cart Abandonment Email Tools for Bigcommerce:Advanced Ecommerce Email Marketing with Third-Party ToolsThird-party email marketing software can help you go beyond basic cart abandonment campaigns. You will get the best results by using specialized tools for ecommerce. With native integrations, they can help you not just send cart abandonment emails but send reminders and recommendations based on their browsing and shopping history. Jilt is an excellent example of a specialized email solution that is built for ecommerce. With it, itâs easy to create great-looking emails, send them at the right times, and create sophisticated segmented audiences to target with future manual/automated promotions during holidays and special events. Jilt doesnât currently support BigCommerce, but it isnât the only option you have. The following providers have available apps for the three major platforms, including out of the box cart abandonment campaigns, purchase-based segmentation, and more ecommerce features. Retainful, MailerLite, ConstantContact have native ecommerce integrations, including cart abandonment campaigns and segmentation for Shopify and WooCommerce. BigCommerce does offer pretty powerful cart abandonment emails out of the box, so you might think you donât need a third-party tool, but it does have its limitations. For example, you canât use segmentation to deliver personalized drip campaigns, which is one of the best-performing practices for better email marketing. Abandoned Cart Email ExamplesJust jumping in and creating your first abandond cart campaign blind isnât a great idea. Itâs better to learn from what other companies are doing in 2020. We grew our traffic 1,187% with WordPress.
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AuthorEmpreendedor digital, blogueiro e ativista ambiental. Arquivos:
November 2020
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